Callaway is done apologizing for the Full Toe wedge. The company has pulled it out of the generic family and made it a standalone franchise again. This move targets golfers who love to open the face and need spin when they miss the center. Per GolfWRX, the new Full Toe SP wedges hit retail on September 4 for $199.99, matching the price of TaylorMade’s Hi-Toe 5 which arrives a day earlier.
The design fixes a specific pain point that kills shots for creative players. When you open the face, your contact point moves up toward the toe. Conventional wedges stop having grooves right there. The result is a shot that spins like a knuckleball. Callaway’s R&D team ran robot tests to prove this. Brian Hurr, Callaway’s R&D manager for wedges, noted the severity of the issue. Testing with grass on the robot revealed tremendous spin loss on the toe when grooves are absent. It’s almost not even spinning. It’s a knuckleball.
Full-Face Grooves and a High Center of Gravity
The new SP wedges run score lines across the entire face. This adds 44 percent more groove area compared to the standard SP lineup. It also features a 17-degree tighter pitch spacing for better stopping power. The shape has a taller toe to match the extra groove area. This design shift is about more than just looks. It changes where the club’s weight sits. According to MyGolfSpy, this wedge features the highest center of gravity and largest spin pocket ever constructed by the company.
Jacob Davidson, Callaway’s vice president of Global Product Strategy, explained the shift in philosophy. The company tried to blend the Full Toe into the main line before, but it didn’t work. “When we tried to make it part of the family, it lost a little bit of its point of view,” Davidson says. Now we are embracing the creation of a standalone franchise, as stated. This is a smart play. Golfers who need this specific tool do not want a watered-down version. They want the weird, high-toe shape that works on open-face shots.
Better Bunker Play and Forgiveness
The wedge also brings back offset. This feature helps launch the ball higher out of deep sand. Brian Hurr highlighted the benefit for bunker shots. “With the Full Toe, this is a new level for us from a CG placement standpoint,” Hurr said. He noted that increased offset raises the launch angle, facilitating easier bunker exits with a soft landing.
Callaway updated the J grind to make it more forgiving. They added camber to the sole, both from heel to toe and back to front. This helps the club glide through the turf even if you hit it slightly behind the ball. Davidson calls the club a versatile tool for the short game. “It’s a Swiss Army knife,” he said. The club works from the rough, the fairway, and the bunker. It handles high, low, open, or square faces with equal ease.
The Full Toe SP is not for everyone.
