Bettinardi Golf just dropped a fresh wave of steel that looks like it rolled straight off a luxury yacht. The 2027-28 Queen B Series arrives with a French Gold PVD finish and a face milling pattern that pushes the brand toward a firmer feel. This isn’t just a paint job; it is a statement about where the company wants to go with its most popular line. The new models weigh in at 362 grams each, a specific number meant to add stability for players who hate a twitchy putter face.
The Milling Shift and The Weight
The real story here is the debut of Macro Honeycomb Face Milling. Bob Bettinardi originally developed this pattern, and it sits at the firmest end of the company’s current offerings. GolfWRX reported that this new milling is the headline feature for the 2027-28 collection. It pairs with the heavy 362-gram head weight to create a putter that feels solid and distinct. He added that the level of detail feels rich without being overstated, which is a hard line to walk when you are using bright gold.
Five Shapes for Three Styles
Buyers get five configurations across three head shapes in this release. The Queen B 2 keeps the classic tri-sole blade look with an over-hose slant neck. The Queen B 6 offers a wide-body outline and comes with both plumber’s and spud neck options. A new face enters the lineup with the Queen B 17, a compact mallet available with center-shafted and crescent neck choices. These shapes cover the spectrum from traditional blade lovers to modern mallet players. The entire line is milled in-house from 303 Stainless Steel at the headquarters in Tinley Park, Illinois, keeping the manufacturing close to the design team.
Price and Availability Dates
The cost for this premium look is set at an MSRP of $499.99 per model. GolfWRX noted that pre-orders open on November 3, 2026, right here on the Bettinardi website. Shoppers will have to wait a few weeks to touch the metal in person, as in-store availability starts November 19, 2026. That date marks the rollout at Studio B Oak Brook and authorized retailers worldwide. The Queen B line has helped the brand become one of the best putter makers since 2012, and this new gold finish aims to keep that momentum going strong. Weighing more heavily and featuring a French Gold finish, the result is a rich, differentiated feel that avoids being overstated while prioritizing performance.
